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Can you actually make use of the data you are collecting?

Tremendous amount of data is collected at various customer touch points within an enterprise. Most of the time the quality of this data is questionable.The ultimate goal for any enterprise is is to provide and use clean customer data to achieve lower costs and keep customers loyal. Companies even in today's economy are investing in improving their data quality. Four industry watchers shared their forecast on MDM earlier this year.

Oracle's Master Data Management (MDM) solution is a suite of products designed to consolidate, cleanse, govern and share master data across the applications footprint (including SAP) and business intelligence. Oracle MDM utilizes Oracle’s Application Integration Architecture to integrate the high quality authoritative master data into the IT landscape right out-of-the-box.
Zebra Technologies, a manufacturer of thermal transfer bar code printers, related supplies and label design software for bar code labeling applications has benefited by implementing MDM and AIA. Here is a webcast from two months ago, where you can hear directly from Zebra Technologies. To learn more about Oracle's MDM solution click here.

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This page contains a single entry from the blog posted on July 9, 2009 5:21 PM.

The previous post in this blog was Boosting your Organization's Sales Productivity.

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