Yak about Apps...

Welcome to my first Blog. Through this communciation, I hope to keep my readers up to date about the latest Oracle application product releases i?? whether it is E-Business Suite, PeopleSoft, Siebel, JD Edwards EnterpriseOne or World.  I will also discuss our latest application technologies that can not only help Oracle users prepare for Fusion but also I will highlight application technologies that will help Oracle users gain better value from the Oracle Applications they have already invested in and hopefully, are using today

I will try to talk about customer successes, that is always the hardest thing to get approvals for, and anything else that I find interesting i?? maybe -- like our user group communities and the benefits they offer their network of subscribers.

Just so you all know, I am also the Editor-in-Chief for Oraclei??s Application Podcast series, AppCasts, so if you haveni??t tuned in to listen via www.oracle.com/appcasts , iTunes or other RSS feeds, you should.

Leti??s get started with my first topici??Drum Roll Please

TOPIC: Application Integration Architecture

A few weeks ago I attended Oraclei??s User Group Conference, Collaborate 07, in Las Vegas, and I attended the keynote session where Charles Phillips announced a new offering, focused on helping customersi?? seemlessly integrate their applications using best practices to support mission-critical business processes within an organization (wow! that is a mouthful!). Oraclei??s Application Integration Architecture provides pre-built, open standards-based, sustainable integrations that will tie applications together and generate value for customers while still being supported and maintained by Oracle within our roadmap and evolution plan.

Top 10 benefits to AIA:

 1. Open standards means partners can integrate to our broad portfolio of applications more easily using AIA.

 2. Provides Choice, faster development and implementation times as well as supports Oraclei??s Applications Unlimited commitment.

 3. Offers customers integration options that supports Oracle plans to bring all of its acquisitions together.

 4. Makes best of breed functionality, practical again by enabling disparate systems to behave as a suite.

 5. Powered by Fusion Middleware

 6. Leverages the same technology that will be used in Fusion Applcations, thus providing a pathway to Fusion.

 7. Gives customers value today through the use of SOA and a flexible infrastructure.

 8. Minimizes risks and lowers the cost of companies doing integrations themselves.

 9. Provides a Superior Ownership Experience for customers.

10. Rich in Industry best practices for Telco, FSI, Retail, etc.

Product integration has traditionally been very time consuming, costly, and requires configuration with each product upgrade.  With Oraclei??s Application Integration Architecture, customers get greater business agility because they are enabled to quickly modify those business processes that span multiple applications.

For more information about AIA, check out Jose Lazarei??s AppCast:

The Value of Oracle's Application Integration Architecture (AIA) to IT Managers

Or go to http://www.oracle.com/applications/oracle-application-integration-architecture.html

What does this mean to Oracle customers? I spoke with several at Collaborate and they are very excited but I quickly documented a customeri??s comments I had the other day:

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We are very excited about Oraclei??s Application Integration Architecture. This offering will save us the cost of integrating all of our applications ourselves. 

As it happens, we have a lot of Oracle Applications already at KPN.  And they all need to work together seamlessly.  If we have to build our own integration amongst all of our applications, this would be a serious cost for us as well as bring additional risks, because upfront you doni??t know if all that integration is going to work.  So there are some major benefits for us to use Oraclei??s Application Integration Architecture.

Ernst Lamein

Manager IT Architecture CRM at KPN

Telco market leader in the Netherlands