The Official AIA Blog

On my way in from work this morning, I was stopped behind a car that had a bumper sticker that read oddly enough “NorCalBagels.com” and underneath the URL, “Bagel Rescue”. I readjusted my eyes and realized it actually said NorCalBeagles.com / Beagle Rescue. Phew, I was afraid there was serious bagel abuse taking place somewhere in Northern California.

I bring this up because it reminds me of an analyst article I read recently on Application Integration Architecture. In the article, the author asserted that because they had only been able to find one customer, AIA was not real. Had they taken a closer look, they would have found that what they thought was the case was actually quite the opposite.

Taken directly from the Oracle.com website -
“KPN Successfully Implements Oracle Application Integration Architecture” (Press release)

“Oracle Announces Implementation of Application Integration Architecture (AIA) with Trade Promotion Management System”
Excerpt: The J.M. Smucker Company is the first Oracle customer to deploy the new Application Integration Architecture (AIA) with Siebel CRM Integration Pack for Oracle Trade Promotion Management. (Press release)

“Post-integration ROI”
"Oracle Application Integration Architecture can dramatically simplify what I had assumed was going to turn into a very complex environment," says Martinelli. [Rackable Systems] (Profit Online article)

I guess the moral here is quite simply, if at first it doesn’t look right, it probably isn’t. Better look again through a different lens.

Now where did I put my bagel...