This is a great example of how the Oracle RFID Infrastructure has been used in a real life implementation to provide Global visibility. Global visibility means different things to different people, but the goal is to provide visibility into location (geography), supply & fulfillment lifecycle and at granular enough intervals so that exceptions in the inbound chain with supplies can be ratified.
Visibility is not an end unto itself, exception events should drive the re-allocation of material along the supply line as and when matching determine issues with a supply tagged to a demand.
To quote, "Reading between the nodes" is a great way of providing custom granularity and with the investigation being done with WiFi or WiMax as a reader infrastructure, maybe companies can drive on the road and not have to build it (well not all of it anyway).