January 2009 - Miracle on 34th Street
As the holiday season comes to a close, I am still recovering from all the good cheer presented on the television as holiday movies filled the December programming schedule. At a very early age I was introduced to what is a classic holiday movie "A Miracle on 34th Street". This movie taking place in New York, my home town, introduced me at an impressionable age to the concept of Customer Relationship Management and Customer Loyalty. Would you believe it, before the age of 10 I became aware of Customer Loyalty. You can decide for yourself if the main character was truly Santa Claus or not, but he did revolutionize the way a major New York Department store treated its customers. Well, at least he did in the movie.
